Independence
Guides are not for sale. A brand can buy a labelled guest post or a sponsored mention. It cannot buy a ranking, a “best of” slot, or a rewritten case study that pretends to be reported.
Sources
We prefer public Australian sources — ACMA, ACCC, OAIC, ABS, listed company filings, and on-the-record practitioners. If a figure is an estimate from the desk, we say so. We do not invent clients or ROAS.
Sponsored and guest-post links
Any paid or guest-post outbound link carries rel="sponsored". The surrounding copy says the relationship is commercial. See a current example on write for us.
Corrections
Factual errors are corrected in the piece and, if the error changed the argument, noted at the foot. Send the paragraph and the source via contact.
Conflicts
Writers disclose if they work for, or recently left, a shop named in the piece. The desk will either add a note or decline the assignment.
Language
Australian English. We do not write “utilize”, we do not promise “guaranteed first page”, and we do not call a junior account manager a growth partner.