The old site listed “SEO agencies” under every capital. The listing did not tell you what the retainer bought. This hub does.
Start with how to evaluate an SEO agency. Then look at what the retainer is actually paying for — hours, content, technical work, digital PR, and reporting. Multi-location and franchise brands should read local SEO before they buy a national package that ignores the Google Business Profile.
SEO still takes months. If someone promises page one in thirty days, you are not in a pitch. You are in a warning.
