Search engine marketing on the old site meant SEM agencies in each city. The useful questions have not changed: who owns the accounts, how the fee is calculated, and whether the shop is buying media or decorating a dashboard.
Read what good Google Ads management looks like, then how agencies buy media after privacy changes. If a proposal leads with guaranteed ROAS, read performance pricing before you sign.
Paid media can move in weeks. It can also burn a quarter if tracking, creative and the offer are not ready. The agency cannot fix an offer with a bid strategy.
